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How to Research Companies Before Applying: 5 Key Steps

In today’s competitive job market, optimizing your resume for Applicant Tracking Systems (ATS) is essential. ATS is used by many companies to filter and rank resumes before they reach human eyes. By incorporating the right keywords, you can ensure that your resume makes it through the system and into the hands of hiring managers. Here’s how you can use keywords effectively:

1. Understand the Job Description

Before you begin adding keywords, carefully read through the job description. ATS systems are designed to scan resumes for specific terms and phrases that align with the skills and qualifications the employer is looking for. Pay attention to:

  • Required skills and qualifications
  • Industry-specific terminology
  • Job responsibilities and core competencies

Highlight the key phrases and terms mentioned in the job description as they are likely the keywords the ATS will be scanning for.

2. Incorporate Keywords Naturally

It’s crucial to incorporate keywords into your resume in a natural and readable way. Avoid keyword stuffing, which can result in your resume sounding robotic and unprofessional. Instead, try to integrate the terms into your experience, skills, and education sections. For example:

  Experience: Managed a team of 5 in a fast-paced environment, utilizing project management tools like Asana and Trello to meet deadlines.
  Skills: Project management, leadership, time management, and team collaboration.

3. Use Synonyms and Variations

ATS systems may look for different variations of the same keyword. For instance, if the job description mentions “SEO” (Search Engine Optimization), it’s a good idea to also include variations like “search engine optimization” or “SEO strategy.” Using multiple keyword variations increases your chances of passing through the ATS.

4. Focus on Hard and Soft Skills

ATS systems are designed to scan both hard and soft skills. Make sure to include relevant technical skills (such as software or tools you’re proficient in) as well as soft skills (such as communication, teamwork, and leadership). Some examples include:

  • Hard skills: JavaScript, Data Analysis, Salesforce, Content Management Systems
  • Soft skills: Problem-solving, Time management, Conflict resolution

Including a well-rounded set of both hard and soft skills will help your resume appeal to both ATS and hiring managers.

5. Use Standard Section Headings

ATS systems are designed to look for standard resume section headings such as “Experience,” “Education,” “Skills,” and “Certifications.” Using creative or non-standard headings like “My Professional Journey” or “Skills & Expertise” may confuse the ATS and result in important information being missed. Stick to standard headings to ensure your resume is easily readable by the system.

6. Avoid Graphics and Fancy Formatting

While it’s important to have a visually appealing resume, ATS systems struggle to read resumes with complex formatting, tables, or graphics. Stick to a clean, simple format with clear text. Use traditional fonts like Arial, Times New Roman, or Calibri, and avoid using images, text boxes, or unusual symbols.

Conclusion

Optimizing your resume for an ATS is a crucial step in the job application process. By incorporating relevant keywords and ensuring your resume is formatted properly, you can increase your chances of making it through the ATS and landing an interview. Remember to always tailor your resume to each job description to maximize your chances of success. With these tips, you’re one step closer to securing your next job opportunity.